Think Simple to Solve Complex Problems.
1. When NASA began launching astronauts into space, they found out that the astronauts' pens wouldn't work at zero gravity (ink wouldn't flow down to the writing surface). It took them one decade and $12 million to solve this problem. They developed a pen that worked at zero gravity, upside down, underwater, on practically any surface including crystal, and at temperatures ranging from below freezing to over 300 degrees C. And what did the Russians do? The Russians used a pencil. 2. One of the most memorable case studies on Japanese management techniques was the case of the empty soap box, which occurred in one of Japan's biggest cosmetics companies. The company received a complaint that a consumer had bought a soap box that was empty. Immediately the authorities isolated the problem to the assembly line, which transported all the packaged boxes of soap to the delivery department. For some reason, one soap bo...